In the graphic design universe, creativity has no limits to create printed, digital, or television products. That is why every professional in the area should know what are the main differences in the color systems with which they will work (CMYK, RGB, PMS, and HEX) and how to take advantage of them to create different pieces. If you are interested in being a design expert, this is for you!
In general terms, these standards are what allow us to connect what our eyes see with what we want to show the world through our graphic work.
The CMYK standard is one of the best known and used universally, to create all the colors of an image that will be used for printing. Its basic range is made up of cyan, magenta, yellow and black, and from there all color combinations are created through a subtractive process in which light is eliminated or absorbed.
The RGB / HEX mode, in turn, combines the primary colors red (red), green (green), and blue (blue), from which the widest color gamut for displays and digital devices are produced. That is why websites, mobile applications, photos, and digital videos are made in the RGB standard. Some designers prefer to work with this color scale because it is brighter than the CMYK gamut.
The PMS (Pantone Machine System) color standard, which was initially designed for the graphics industry, is used to correctly match materials to their respective RGB or CMYK colors. PMS colors are used for offset printing and are typically used for one or two color print jobs.